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	<title>ceoutlook.com</title>
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	<link>http://ceoutlook.com</link>
	<description>News, analysis and comments on consumer electronics industry</description>
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		<title>JL Audio Slash v3 Amplifiers: Back in Black</title>
		<link>http://ceoutlook.com/2012/02/22/jl-audio-slash-v3-amplifiers-back-in-black/</link>
		<comments>http://ceoutlook.com/2012/02/22/jl-audio-slash-v3-amplifiers-back-in-black/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 21:51:57 +0000</pubDate>
		<dc:creator>Lynn Shannon</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[car amplifiers]]></category>
		<category><![CDATA[car audio]]></category>
		<category><![CDATA[JL Audio]]></category>
		<category><![CDATA[Slash]]></category>
		<category><![CDATA[Slash amps]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18528</guid>
		<description><![CDATA[Miramar, FL—In 2012, JL Audio is unleashing the latest edition of its Slash amplifiers. The Slash v3’s feature an all-black look with significant changes under the hood as well. The patented Class D output circuitry in the monoblocks has been enhanced to deliver 20% more power than the previous generation amplifiers. On-board signal processing includes [...]]]></description>
			<content:encoded><![CDATA[<p>Miramar, FL—In 2012, JL Audio is unleashing the latest edition of its Slash amplifiers. The Slash v3’s feature an all-black look with significant changes under the hood as well.</p>
<p>The patented Class D output circuitry in the monoblocks has been enhanced to deliver 20% more power than the previous generation amplifiers. On-board signal processing includes a parametric equalizer and highly advanced crossover controls.</p>
<p>The companion four-channel amplifier is the 300/4v3, offering 75W x 4 from JL Audio’s patented Absolute Symmetry Class A/B output stage.</p>
<p>All models feature JL Audio’s R.I.P.S. (Regulated Intelligent Power Supply) technology to maintain consistent power over a wide range of load impedances and supply voltages, as well as Advanced Rollback Thermal protection to keep your music playing under the most demanding conditions.</p>
<p><strong>300/4v3</strong></p>
<p>Continuous Power: RMS method, 11-V &#8211; 14.4V @ &lt;0.03% THD+N 4 x 75W @ 1.5 &#8211; 4 ohms</p>
<p>2 x 150W @ 3-8 ohms (Bridged)</p>
<p>Frequency Response: 5 Hz &#8211; 30 kHz (+0, &#8211; 1 dB)</p>
<p>Damping Factor: &gt;200 @ 4 ohms</p>
<p>Dimensions (H x W x D): 2.36 x 9.25 x 13.4 in (60 x 235 x 340 mm)</p>
<p>Availability:  First Quarter 2012</p>
<p>Suggested Retail Price:  USD $649.95/each</p>
<p>&nbsp;</p>
<p><strong>600/1v3</strong></p>
<p>Continuous Power: RMS method, 11-V &#8211; 14.4V @ &lt;0.05% THD+N 600W @ 1.5 &#8211; 4 ohms</p>
<p>Frequency Response: 5-250 Hz (+0, &#8211; 1 dB)</p>
<p>Damping Factor: &gt;500 @ 4 ohms</p>
<p>Dimensions (H x W x D): 2.36 x 9.25 x 13.4 in (60 x 235 x 340 mm)</p>
<p>Availability:  First Quarter 2012</p>
<p>Suggested Retail Price:  USD $699.95/each</p>
<p><strong>1200/1v3</strong></p>
<p>Continuous Power: RMS method, 11-V &#8211; 14.4V @ &lt;0.05% THD+N 1200W @ 1.5 &#8211; 4 ohms</p>
<p>Frequency Response: 5-250 Hz (+0, &#8211; 1 dB)</p>
<p>Damping Factor: &gt;500 @ 4 ohms</p>
<p>Dimensions (H x W x D): 2.36 x 9.25 x 19.7 in (60 x 235 x 500 mm)</p>
<p>Availability:  Second Quarter 2012</p>
<p>Suggested Retail Price:  USD $1299.95/each</p>
<p>About JL Audio</p>
<p>Founded in 1975 in Miramar, Florida, JL Audio is a privately held American company manufacturing high-end audio solutions for the home, mobile and marine audio markets. JL Audio products are sold exclusively by specialty retailers throughout the U.S.A. and are distributed in seventy-two countries around the world.  Recipient of numerous awards and accolades, JL Audio loudspeakers, amplifiers and subwoofers have been awarded fourteen U.S. patents for innovative audio technology.</p>
<p>Facebook: @jlaudio        Twitter @jlaudio</p>
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		<title>Emerging Connected Car Technology Tested by Consumer Reports</title>
		<link>http://ceoutlook.com/2012/02/22/emerging-connected-car-technology-tested-by-consumer-reports/</link>
		<comments>http://ceoutlook.com/2012/02/22/emerging-connected-car-technology-tested-by-consumer-reports/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 14:45:38 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car News]]></category>
		<category><![CDATA[Home Page Featured]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[aftermarket]]></category>
		<category><![CDATA[car radio]]></category>
		<category><![CDATA[Consumer Reports]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[OEM]]></category>
		<category><![CDATA[V2V communication]]></category>
		<category><![CDATA[V2X]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18502</guid>
		<description><![CDATA[A new car safety technology that could be an important future aftermarket car AV product has been tested by Consumer Reports, which gave it a thumbs up. The technology, in both aftermarket and OEM forms, is vehicle-to-vehicle (V2V) communications—cars “talking” to each other. General Motors is already working on an app that links with a [...]]]></description>
			<content:encoded><![CDATA[<p>A new car safety technology that could be an important future aftermarket car AV product has been tested by Consumer Reports, which gave it a thumbs up.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/V2V-Communication.jpg"><img class="size-full wp-image-18506 alignleft" title="V2V Communication" src="http://ceoutlook.com/wp-content/uploads/2012/02/V2V-Communication.jpg" alt="V2V Communication" width="280" height="130" /></a>The technology, in both aftermarket and OEM forms, is vehicle-to-vehicle (V2V) communications—cars “talking” to each other.</p>
<p><em><strong>General Motors is already working on an app that links with a car radio’s video display and audio system to allow V2V communication. </strong></em> The app relies on a smartphone to pick up the wireless signal for the V2V network (a special V2V network was set aside by the Fed a decade ago).</p>
<p><strong>GM is also working on a stand-alone portable transponder about the size of a portable GPS navigator.</strong></p>
<p>Consumer Reports announced, after testing out V2V (or V2X, as it sometimes called), that “Consumer Reports believes that the potential safety benefits of this technology make it worth pursuing…”</p>
<p>V2V technology could alert you if a nearby driver is running a red light, with enough time so you can hit the brakes.   And it can stop you from making a left hand turn into oncoming traffic.</p>
<p>Officials say it is more effective and cheaper to deploy than current safety devices such as blind spot detectors.</p>
<p>Two of Consumer Reports&#8217; journalists who tested V2V were “impressed with the effectiveness and potential safety benefits of the systems,” they said.</p>
<p>The V2V network allows each car to transmit information up to 1,000 feet around it, and each car sends signals out about its speed and location at a rate of 10 times a second.</p>
<p>“The past 50 years have been about surviving vehicle crashes; the next 50 will be about preventing them,”  stated Gregory Winfree of the Dept. of Transportation.</p>
<p>As <a href="http://ceoutlook.com/2012/01/18/aftermarket-needed-for-next-car-tech-wave/">we noted in January</a>, the aftermarket may play a critical role in the deployment of V2V technology as the more cars that use it, the more effective the system becomes.</p>
<p>“It only works if you’re equipped and everybody else around you is equipped,” says Mike Shulman, technical leader at Ford. “And how do you go from a world where nobody’s got it to a world where everybody’s got it?”</p>
<p>So a number of car makers and aftermarket companies are researching aftermarket options, including those from GM mentioned above.</p>
<p>V2V could prevent about 80 percent of crashes (other than those relating to drunk driving).</p>
<p>Here is the Consumer Reports <a href="http://www.consumerreports.org/content/cro/en/consumer-reports-magazine/April-2012/vehicle-to-vehicle-communication.html">article.</a></p>
<p>Source: <a href="http://www.consumerreports.org/content/cro/en/consumer-reports-magazine/April-2012/vehicle-to-vehicle-communication.html">Consumer Reports</a></p>
]]></content:encoded>
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		<title>Steelmate Ships High Tech Backup Cam</title>
		<link>http://ceoutlook.com/2012/02/22/steelmate-ships-high-tech-backup-cam/</link>
		<comments>http://ceoutlook.com/2012/02/22/steelmate-ships-high-tech-backup-cam/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 14:45:25 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car 1]]></category>
		<category><![CDATA[Car News]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[back up camera]]></category>
		<category><![CDATA[car security]]></category>
		<category><![CDATA[rear view camera]]></category>
		<category><![CDATA[Steelmate USA]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18517</guid>
		<description><![CDATA[Steelmate USA is now shipping its top-of-the-line parking assist system.  It uses both ultrasonic sensors and video cameras and also combines voice warnings for an advanced back up camera system. The 4-sensor system is compatible with any in-dash video unit or monitor. It also permits a video overlay. Steelmate says installation is simple for the [...]]]></description>
			<content:encoded><![CDATA[<p>Steelmate USA is now shipping its top-of-the-line parking assist system.  It uses both ultrasonic sensors and video cameras and also combines voice warnings for an advanced back up camera system.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/Steelmate-high-end-backup-cam.jpg"><img class="size-full wp-image-18520 alignleft" title="Steelmate high end backup cam" src="http://ceoutlook.com/wp-content/uploads/2012/02/Steelmate-high-end-backup-cam.jpg" alt="Steelmate high end backup camera" width="280" height="130" /></a>The 4-sensor system is compatible with any in-dash video unit or monitor. It also permits a video overlay.</p>
<p>Steelmate says installation is simple for the device as it works over existing wiring using a separate module called the  IPWRXTX1 at $399 suggested retail price.</p>
<p>The camera/sensor module is called the SPTSV401 at $499.</p>
<p>Steelmate claims a similar system found on S Class Mercedes AMG sedans is in a $3,500 option.</p>
<p>Source: <a href="http://www.steelmateusa.com/">Steelmate USA</a></p>
]]></content:encoded>
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		<title>Cobra Awarded CB-to-Phone Patent</title>
		<link>http://ceoutlook.com/2012/02/22/cobra-awarded-cb-to-phone-patent/</link>
		<comments>http://ceoutlook.com/2012/02/22/cobra-awarded-cb-to-phone-patent/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 14:26:03 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car 2]]></category>
		<category><![CDATA[Car News]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[car communication]]></category>
		<category><![CDATA[CB Radios]]></category>
		<category><![CDATA[Cobra]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18508</guid>
		<description><![CDATA[Cobra Electronics said it has been awarded a patent regarding CB Radios and connectivity to cellphones. The patent No. 8,078,120 is notable because it can allow a CB to serve as a loudspeaker for smartphones, which typically have insufficient speakers for use in a truck. The patent includes 101 claims for different scenarios involving CB [...]]]></description>
			<content:encoded><![CDATA[<p>Cobra Electronics said it has been awarded a patent regarding CB Radios and connectivity to cellphones.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/Cobra.jpg"><img class="size-full wp-image-18513 alignleft" title="Cobra" src="http://ceoutlook.com/wp-content/uploads/2012/02/Cobra.jpg" alt="Cobra" width="280" height="130" /></a>The patent No. 8,078,120 is notable because it can allow a CB to serve as a loudspeaker for smartphones, which typically have insufficient speakers for use in a truck.</p>
<p>The patent includes 101 claims for different scenarios involving CB radios and cell phones and other mobile devices. It is entitled &#8220;Citizens Band Radio With Wireless Cellular Telephone Connectivity.&#8221;</p>
<p>Cobra said that after 50 years, CB radios are still an important tool for truckers.  And many truckers also carry cellphones “which opens up a whole new world of possibilities for communication and application interoperability between CBs and mobile devices,” said Sally Washlow, Cobra Senior VP of Marketing and Sales.</p>
<p>The patent &#8220;holds the very real potential to dramatically alter the future path of the CB radio market while enhancing the safety, convenience and comfort of professional drivers,&#8221; said Ramon Sandoval Category Manager for Cobra</p>
<p>Specifically the patent abstract is as follows:</p>
<p>A wireless communication device for use in connection with a cellular telephone is disclosed and a transceiver radio such as a citizens band radio. The wireless communication device of the present invention provides enhanced audio broadcasting capabilities for an operator of the device by providing a larger, more powerful speaker than that typically found in a cellular telephone. Thus, the apparatus of the present invention improves cellular telephone usage in a noisy environment such as the cab of a tractor trailer or other vehicle. In another embodiment, the wireless communication device of the present invention is connectable to multiple external devices and is capable of operating the external devices and providing access to a cellular telephone network for such external devices.</p>
<p>Source:<a href="https://www.cobra.com/index.cfm"> Cobra Electronics</a></p>
]]></content:encoded>
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		<title>Backup Camera Sales to Near Double</title>
		<link>http://ceoutlook.com/2012/02/21/backup-camera-sales-to-near-double/</link>
		<comments>http://ceoutlook.com/2012/02/21/backup-camera-sales-to-near-double/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 13:17:40 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car 3]]></category>
		<category><![CDATA[Car News]]></category>
		<category><![CDATA[Home Page Featured]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[back up cameras]]></category>
		<category><![CDATA[backup cameras]]></category>
		<category><![CDATA[iSuppli]]></category>
		<category><![CDATA[rear view cameras]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18472</guid>
		<description><![CDATA[Backup cameras are expected to continue their ascent, growing by 40 to 50 percent in unit sales this year, according to three suppliers. Sales should accelerate even more rapidly in a few years, as a law is expected to go into effect around 2014 mandating that back up cameras be included in new all new [...]]]></description>
			<content:encoded><![CDATA[<p>Backup cameras are expected to continue their ascent, growing by 40 to 50 percent in unit sales this year, according to three suppliers.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/Steelmate-backup-camera.jpg"><img class="size-full wp-image-18479 alignleft" title="Steelmate backup camera" src="http://ceoutlook.com/wp-content/uploads/2012/02/Steelmate-backup-camera.jpg" alt="Steelmate backup camera" width="280" height="130" /></a>Sales should accelerate even more rapidly in a few years, as<a href="http://www.saferoads.org/cameron-gulbransen-kids-transportation-safety-act-2008"> a law</a> is expected to go into effect around 2014 mandating that back up cameras be included in new all new cars.</p>
<p>iSuppli adjusted its estimates favorably for the category since <a href="http://ceoutlook.com/page/2/?s=backup+cameras">last year</a>.  It now expects aftermarket backup camera sales should rise from approximately 260,000 units in 2011 to 880,000 units in 2015.   On the OEM side, back up sales should multiply from 1.4 million units in 2011 to 16.4 million in 2015</p>
<p>In recent months, several new suppliers have entered the category including Metra, Escort and Scytek.</p>
<p>Metra is shipping a Third Eye budget line of back up cameras and will add an OE Direct Fit line of cameras customized for various car makes to ship in late Spring. The cameras range in price from $59 to $79.</p>
<p>Scytek is entering the market with 5 universal back up cameras it showed at CES last month.  The line starts below $50 and includes bullet type cameras with 170 angle viewing, distance grids, extreme low light sensitivity and waterproof cases.</p>
<p>Escort recently announced a new <a href="http://ceoutlook.com/index.php?s=Escort">Smart Site </a>mirror and back up camera system.</p>
<p>Boyo which has a market share it estimates at about 40 percent in backup cameras, introduced its first commercial HD camera, offering a superior quality picture at CES in January.  It mounts on the license plate holder.  Called the model VTL375HD it is shipping now at $259 suggested retail price.</p>
<p>Source: CEoutlook</p>
]]></content:encoded>
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		<title>M Rothman Named Sony Distributor</title>
		<link>http://ceoutlook.com/2012/02/21/m-rothman-named-sony-distributor/</link>
		<comments>http://ceoutlook.com/2012/02/21/m-rothman-named-sony-distributor/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 13:14:52 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car 1]]></category>
		<category><![CDATA[Car News]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[car audio]]></category>
		<category><![CDATA[car stereo]]></category>
		<category><![CDATA[M. Rothman]]></category>
		<category><![CDATA[Sony car audio]]></category>
		<category><![CDATA[Sony Mobile]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18490</guid>
		<description><![CDATA[M. Rothman said it was named the Sony Mobile distributor in the Northeast effective last month. The company, which also distributes Pioneer as well as JVC, JBL, Infinity, Audiovox, Viper and other brands, will handle Sony car audio for the areas of Trenton, NJ, Rochester, NY, Westchester/ Rockland, NY, and all of New England and [...]]]></description>
			<content:encoded><![CDATA[<p>M. Rothman said it was named the Sony Mobile distributor in the Northeast effective last month.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/Sony-Car-Audio-logo.jpg"><img class="size-full wp-image-18492 alignleft" title="Sony Car Audio logo" src="http://ceoutlook.com/wp-content/uploads/2012/02/Sony-Car-Audio-logo.jpg" alt="Sony Car Audio" width="181" height="84" /></a>The company, which also distributes Pioneer as well as JVC, JBL, Infinity, Audiovox, Viper and other brands, will handle Sony car audio for the areas of Trenton, NJ, Rochester, NY, Westchester/ Rockland, NY, and all of New England and upstate NY.</p>
<p>Source: <a href="http://173.251.85.5/mrc/">M. Rothman</a></p>
]]></content:encoded>
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		<title>MTX Now Shipping TD Small Amps</title>
		<link>http://ceoutlook.com/2012/02/20/mtx-now-shipping-td-small-amps/</link>
		<comments>http://ceoutlook.com/2012/02/20/mtx-now-shipping-td-small-amps/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 14:44:39 +0000</pubDate>
		<dc:creator>Lynn Shannon</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[amplifiers]]></category>
		<category><![CDATA[car amps]]></category>
		<category><![CDATA[car audio]]></category>
		<category><![CDATA[MTX]]></category>
		<category><![CDATA[TD Series]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18486</guid>
		<description><![CDATA[Phoenix, AZ) 2/17/2012 &#8211; MTX Audio is now shipping the new TD Series small chassis amplifiers that were originally shown at CES 2012. &#8220;We are excited to have this new amplifier series in stock and shipping&#8221;, said National Sales Manager Jason Fickas.  &#8220;The response that we got at the CES show for these amplifiers was outstanding and our dealers have [...]]]></description>
			<content:encoded><![CDATA[<p>Phoenix, AZ) 2/17/2012 &#8211; MTX Audio is now shipping the new TD Series small chassis amplifiers that were originally shown at CES 2012.</p>
<p>&#8220;We are excited to have this new amplifier series in stock and shipping&#8221;, said National Sales Manager Jason Fickas.  &#8220;The response that we got at the CES show for these amplifiers was outstanding and our dealers have been looking foward to getting the product into their stores.&#8221;</p>
<p>Features include an anodized aluminum heat sink, class D topology mono blocks, class A/B 4-channel design, surface mount dual layer fiberglass PCB design, and variable crossovers.</p>
<p>The TD Series includes:</p>
<p><strong>       Model             RMS Power                 MSRP             Dimensions</strong></p>
<p>TD500.1D        500W x 1 @ 2Ω            $249.95            5.5&#8243; x 2.13&#8243; x 7.25&#8243;</p>
<p>TD1000.1D      1000W x 1 @ 1Ω           $449.95           5.5&#8243; x 2.13&#8243; x 10.3&#8243;</p>
<p>TD75.4            75W x 4 @ 4Ω              $299.95            5.5&#8243; x 2.13&#8243; x 10.0&#8243;</p>
<p align="center">
<p>For more information about TD Series amplifiers or other MTX products visit <a href="http://www.mtx.com/" target="_blank">www.mtx.com</a>, call 1-800-CALL-MTX, or email <a href="mailto:dealersupport@mtx.com?" target="_blank">dealersupport@mtx.com</a>.</p>
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		<title>Directed Sells Off Orion Car Audio Brand</title>
		<link>http://ceoutlook.com/2012/02/17/directed-sells-off-orion-car-audio-brand/</link>
		<comments>http://ceoutlook.com/2012/02/17/directed-sells-off-orion-car-audio-brand/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:14:38 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car News]]></category>
		<category><![CDATA[Home Page Featured]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[car amplifiers]]></category>
		<category><![CDATA[car amps]]></category>
		<category><![CDATA[car audio]]></category>
		<category><![CDATA[car speakers]]></category>
		<category><![CDATA[car stereo]]></category>
		<category><![CDATA[DEI Holdings]]></category>
		<category><![CDATA[Directed]]></category>
		<category><![CDATA[Lanzar Pro]]></category>
		<category><![CDATA[MD Audio]]></category>
		<category><![CDATA[MD Audio Engineering]]></category>
		<category><![CDATA[Orion]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18441</guid>
		<description><![CDATA[Directed said it has sold the Orion car audio brand to MD Audio Engineering, the U.S. arm of a Latin America supplier that officially makes its market debut in the U.S. with Orion. The Orion brand and product rights were sold for an undisclosed sum. As of February 10, MD Audio, based in Miami, handles [...]]]></description>
			<content:encoded><![CDATA[<p>Directed said it <a href="http://directed.com/OrionInfo.aspx">has sold</a> the <a href="http://www.orioncaraudio.com/">Orion</a> car audio brand to MD Audio Engineering, the U.S. arm of a Latin America supplier that officially makes its market debut in the U.S. with Orion.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/orion.jpg"><img class="size-full wp-image-18443 alignleft" title="orion" src="http://ceoutlook.com/wp-content/uploads/2012/02/orion.jpg" alt="Orion" width="280" height="130" /></a>The Orion brand and product rights were sold for an undisclosed sum.</p>
<p>As of February 10, MD Audio, based in Miami, handles all Orion orders and warranties.  MD Audio is an arm of Mobile Sound out of Venezuela, which sells Lanzar Pro car audio amplifiers and speakers in the Latin and Central American markets as well as the Caribbean.  It has been in the car audio business for about 25 years .</p>
<p>For its part, Directed divested Orion in order to focus its energy on “car security and control” products and window film, said VP marketing Jim Jardin.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/Orion-amp.png"><img class="alignnone size-medium wp-image-18445 alignright" title="Orion amp" src="http://ceoutlook.com/wp-content/uploads/2012/02/Orion-amp-300x135.png" alt="Orion amp" width="300" height="135" /></a>Directed’s parent company, DEI Holdings, continues to own Polk Audio.</p>
<p>“SmartStart and connectivity of your phone is just taking off.  We lead that category and we want to continue to lead….we have plans to aggressively grow it and we just want to focus on our core again,” said Jardin.</p>
<p>MD Audio’s financial officer Willy Lopez said the company plans to improve the product quality of Orion and take the brand global.  “Our intent is to restore Orion to the position it held in its glory days in the late 80’s and early 90’s, when it was the premier high power, dollar for power product you could buy.”</p>
<p>The company plans to improve componentry and “step it up to more power for the dollar,” Lopez said.</p>
<p>MD Audio acquired all global rights to Orion, as well as proprietary designs, existing inventory, show cars, marketing materials and web domains.</p>
<p>The company plans to keep the Lanzar Pro and Orion brands separate, with Lanzar Pro aimed at the Latin and Central American markets and the Caribbean while Orion is initially aimed at the U.S.</p>
<p>MD Audio Engineering may be reached at <a href="mailto:info@mdaudio.net">info@mdaudio.net</a>.</p>
<p>Source:  CEoutlook</p>
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		<title>Over 100 Dealers Attend Pioneer Training from Petra</title>
		<link>http://ceoutlook.com/2012/02/17/over-100-dealers-attend-pioneer-training-from-petra/</link>
		<comments>http://ceoutlook.com/2012/02/17/over-100-dealers-attend-pioneer-training-from-petra/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 13:04:57 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[car audio]]></category>
		<category><![CDATA[car stereo]]></category>
		<category><![CDATA[Petra]]></category>
		<category><![CDATA[Pioneer]]></category>
		<category><![CDATA[sales training]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18464</guid>
		<description><![CDATA[EDMOND, OK—February 16, 2012—Petra Industries hosted a Pioneer Training Event during the week of February 6, 2012 at Petra’s headquarters in Edmond, Okla. Petra partnered with Pioneer to host this two-day event, which brought in more than 100 dealers from the 5-state area surrounding Petra. Pioneer’s Bob Coyle, District Sales Manager of the Mobile Business [...]]]></description>
			<content:encoded><![CDATA[<p><strong>EDMOND, OK—February 16, 2012</strong>—Petra Industries hosted a Pioneer Training Event during the week of February 6, 2012 at Petra’s headquarters in Edmond, Okla.</p>
<p>Petra partnered with Pioneer to host this two-day event, which brought in more than 100 dealers from the 5-state area surrounding Petra. Pioneer’s Bob Coyle, District Sales Manager of the Mobile Business Group, showcased all of Pioneer’s new 2012 models and provided Petra’s dealers with training and selling tips to demonstrate and promote the value of all the models to end-user consumers.</p>
<p>&#8220;Petra always represents the 12-volt industry with a level of quality that puts them in a class of their own,” said Bob Coyle, District Sales Manager with Pioneer. “Petra was able to get more than 100 installers, salespeople and principles to come to their headquarters for a “Pioneer Only” training. This quality time spent with Petra’s dealers is invaluable from Pioneer’s point of view.”</p>
<p>“Pioneer always does a first class job for our dealers at these trainings,” said Paul Mattes, Director of Merchandising at Petra. “The information, strategy and suggestions they provide are sure to deliver another successful 12-volt season for 2012. We value our partnership with them tremendously.”</p>
<p>Petra’s Pioneer line-up features more than 130 products that include navigation receivers, mobile video a/v receivers, in-dash DVD players, CD head units, amplifiers, subwoofers and enclosures, speakers, component speakers, marineaudio speakers and a large selection of mobile accessories and the full line-up can be found at <a href="http://www.petra.com/">www.petra.com</a>.</p>
<p><strong>About Petra</strong></p>
<p>Petra is a leading national wholesale distributor of consumer electronics, custom installation products, mobile audio/video accessories and appliance connection supplies. Headquartered in the Oklahoma City metropolitan area for more than 27 years, Petra carries more than 20,000 products from more than 500 manufacturers. Petra&#8217;s mission is to provide the highest level of service, integrity and product value to ensure customer satisfaction. Petra&#8217;s full-color catalog is mailed twice annually to more than 110,000 retailers nationwide.Additionally, Petra offers same-day shipping for orders placed before 6:00 p.m. CDT, a lowest-price guarantee to beat any competitive distributor&#8217;s price on an identical item, expert sales support, a no minimum order policy and 24-hourordering from its website or mobile website using a smartphone or Internet-enabled mobile device. Petra is a member of CEA, CEDIA and PARA. For more information on Petra, visit <a href="http://www.petra.com/">www.petra.com</a> or call 1-800-443-6975.</p>
<p>&nbsp;</p>
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		<title>Fed Proposes Limits on Car Navigation</title>
		<link>http://ceoutlook.com/2012/02/17/fed-proposes-limits-on-car-navigation/</link>
		<comments>http://ceoutlook.com/2012/02/17/fed-proposes-limits-on-car-navigation/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 12:07:24 +0000</pubDate>
		<dc:creator>Amy Gilroy</dc:creator>
				<category><![CDATA[Car 1]]></category>
		<category><![CDATA[Car News]]></category>
		<category><![CDATA[Home Page Featured]]></category>
		<category><![CDATA[Industry news]]></category>
		<category><![CDATA[DOT]]></category>
		<category><![CDATA[driver distraction]]></category>
		<category><![CDATA[driver safety]]></category>
		<category><![CDATA[NHTSA]]></category>

		<guid isPermaLink="false">http://ceoutlook.com/?p=18449</guid>
		<description><![CDATA[The Fed proposed Thursday that auto makers produce connected car radios that require the car is in park before drivers may look up an address on a navigation system, browse the Internet or dial a phone number. An exception is voice activated use of any of the above functions, which would not require the car [...]]]></description>
			<content:encoded><![CDATA[<p>The Fed proposed Thursday that auto makers produce connected car radios that require the car is in park before drivers may look up an address on a navigation system, browse the Internet or dial a phone number.</p>
<p><a href="http://ceoutlook.com/wp-content/uploads/2012/02/DOT-Distracted-Driving.jpg"><img class="size-full wp-image-18453 alignleft" title="DOT Distracted Driving" src="http://ceoutlook.com/wp-content/uploads/2012/02/DOT-Distracted-Driving.jpg" alt="DOT on Distracted Driving" width="280" height="130" /></a>An exception is voice activated use of any of the above functions, which would not require the car be in park.</p>
<p>A second set of guidelines on aftermarket car products will follow, said the Department of Transportation.</p>
<p>The edict is the first-ever “federally proposed guidelines to encourage automobile manufacturers to limit the distraction risk for in-vehicle electronic devices,” said the agency.</p>
<p>These are voluntary guidelines, but the agency expects that auto makers will fully comply, and in fact, many car makers already follow the guidelines.</p>
<p>The aftermarket is not excluded from the DOT’s radar.  A second phase of guidelines  will affect aftermarket products such as portable navigation systems as well as “smart phones, electronic tablets and pads, and other mobile communications devices,” said the DOT.</p>
<p>A third set of guidelines may address voice-activated controls to further minimize distraction in factory-installed, aftermarket, and portable devices, said the agency.</p>
<p>As for phase one of the guidelines for auto makers, public comments are invited over the next 60 days and public hearings will be held in March in Los Angeles, Chicago, and Washington D.C</p>
<p>The phase one guidelines apply specifically to any infotainment/navigation functions “that are not required to safely operate the vehicle.”</p>
<p>&#8220;We recognize that vehicle manufacturers want to build vehicles that include the tools and conveniences expected by today&#8217;s American drivers,&#8221; said David Strickland, Administrator for NHTSA  (National Highway Traffic Safety Administration), the arm of the DOT responsible for the guidelines. &#8220;The guidelines we&#8217;re proposing would offer real-world guidance to automakers to help them develop electronic devices that provide features consumers want-without disrupting a driver&#8217;s attention or sacrificing safety.&#8221;</p>
<p>He also noted that data shows that “the vast majority of crashes occur because of dangerous behavior, including driving drunk, driving while distracted, and driving too fast.”</p>
<p>You can view the full guidelines and DOT press release <a href="http://www.nhtsa.gov/About+NHTSA/Press+Releases/2012/U.S.+Department+of+Transportation+Proposes+%27Distraction%27+Guidelines+for+Automakers">here.</a></p>
<p>Source: <a href="http://www.nhtsa.gov/About+NHTSA/Press+Releases/2012/U.S.+Department+of+Transportation+Proposes+%27Distraction%27+Guidelines+for+Automakers">DOT</a> via <a href="http://online.wsj.com/article/SB10001424052970204792404577227600760588804.html">The Wall Street Journal</a></p>
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